LendSmart Consulting, LLC - Services

Text Box: Our consulting services encompass many aspects of lending, technology, sales and marketing. We specialize in comprehensive, long-term projects assisting and supporting the start-up of mortgage enterprises for community banks, credit unions, home builders, real estate brokers and financial planners. Another of our primary specialties is sales and marketing services for mortgage lending and retail banking. This includes traditional marketing, web design, advertising strategy/design, sales training and customer relationship management systems. Our areas of expertise include the following: > Comprehensive planning and support to start-up mortgage enterprises for financial institutions, homebuilders and real estate brokers. > Interest rate risk management for mortgage lenders; secondary market execution and hedge strategies. > Lending process flow improvement and technology advisory. > B2B and B2C sales and marketing strategy; Marketing, branding and internet creative design. [ Click here to view marketing samples ] > Lobby/facilities sales area design, digital signage (via our LobbyScreens.com division). > Cross-sell systems for lending, consumer deposit, commercial banking, insurance and investment segments. > Recruiting, retention and compensation strategies for executive and sales positions. > Long term commercial real estate debt placement to $1 Billion/transaction. > Consumer and Home Equity product design. > Regulatory compliance advisory. > Bulk loan sale brokerage; due-diligence review. > Quality control planning and reviews; Fraud prevention strategies.

877.931.4526 toll free

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Text Box: “The ongoing turmoil in real estate and mortgage lending is actually creating vast opportunity for new market entrants particularly community banks and credit unions to grow market share as mortgage brokers and national lenders vacate local markets.” “Consumers are warier than ever in negotiating financial transactions and are turning to community based institutions versus national brands in increasing numbers.” “According to a study by a leading money center bank, mortgage customers use an additional four or more banking products while checking customers average less than two products at the same institution.” “Creative, well-planned direct to the consumer marketing strategies combined with expansive product offerings can facilitate deposit and loan portfolio growth up to three times faster than traditional methods for de novo institutions.”

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